BOI EDI Thailand

Asian Property Development (AP) is gearing up to launch 19 new projects in Bangkok, Thailand, with a total value of 22.5 billion baht. The projects will include 11 townhouses, 2 single homes, and 6 condominiums. The focus will be on townhouses in inner Bangkok, as many homebuyers remain concerned about future flooding in the capital’s suburbs but are unable to afford single homes closer to the city centre. AP anticipates 20 billion baht in sales this year and 17 billion baht in revenue, up 18% and 25% respectively from 2011. The group also plans to buy new land plots worth 3 billion baht for future development. It has just launched a fair at Bangkok’s CentralPlaza Lard Prao, offering 296 finished townhouses at 7 projects in the area, worth 1.27 billion baht.

Hilton Worldwide has just signed a new management agreement with Magnolia Finest Corporation Limited to open the first Waldorf Astoria hotel in Southeast Asia. The 170-room Waldorf Astoria Bangkok, located in Thailand’s capital, is scheduled to welcome its first guests in 2015. The luxurious hotel will become Hilton’s ninth property in Thailand.

Thailand’s S Group, a member of the Small Luxury Hotels of the World brand, will continue its focus on boutique facilities as it looks for another location along Bangkok’s Sukhumvit Road. The group currently operates the S15 Sukhumvit, S31 Sukhumvit, and S33 Sukhumvit hotels, and the area remains the most popular location for future hotel development. The group believes that despite tougher prospects for its market segment in the near future, it will remain competitive by offering customers the right product, pricing, and location. Its 3 current properties earn 40-60% in gross profit. The company is focusing on improving its Internet marketing, which currently brings in only 10% of its sales.